This evening I worked on holiday cards for friends, family, and galleries. I wanted to create something distinctive that would show off a complete series of prints. I experimented with a number of ideas including stacks of trading cards (with bubble gum) and a large square collage in a custom square envelope, but in the end I borrowed an idea from New Yorker cartoonist Mark Ulriksen.
Over the summer I heard him speak about climbing the ladder as a young illustrator and he mentioned that he used an accordion fold design for an early portfolio mailing and found that it worked well because people would leave it standing up on their desks.
The idea sounds simple enough, but it took a long time to prepare reproductions of each of the prints and then lay everything out in Adobe Illustrator. I also made a bunch of test prints on various papers from a Red River Paper sampler pack before ordering the large sheets and envelopes for the actual cards.